The move of the beginning of the year in email marketing: AnyMedia and Newsman reach an agreement for taking over the Dudaverde platform

Bucharest, February 18, 2016 –AnyMedia and Newsman sign an agreement whereby the last one takes over the email marketing service Dudaverde, strengthening its presence on the SMS service. Newsman, one of the biggest players in the local email marketing area, expands the operations by taking over the platform from AnyMedia. Dudaverde comes with an important asset for the Newsman customer base, but also with expertise that in the following months, will be harnessed by developing the strategy.

Dudaverde will be transformed into a 100% automatic platform for smaller customers with fluctuating volume of emails, thus ensuring efficiency in their work flow. Also AnyMedia, the former owner of the platform, becomes the main provider of SMS for Newsman.

Through sendSMS platform, the company will offer its customers high quality SMS services, and thus they will achieve the best transmission of their message to the target audience.

Newsman decision is supported by a very good course in the market, predicting a doubling of the turnover in 2016. The market in which the business operates, has a capital estimated between five and ten million euros. The company’s growth is also based on the very fast development of online commerce in Romania. Together with this, more and more offline stores are moving to online, seeking to adapt better to the information distribution channels in this environment.
Over the years Newsman operated on the local market, the company ensured a substantial portfolio of customers, including Cefin Trucks, the private health chain “Regina Maria”, Fan Courier, F64, “Adevarul Holding” press group, or the pharmacies chain Catena. Most customers have a top five objectives: ROI (return of investment), sales for their products, automation, speed in creating the newsletter, but most often they request experience and experts in this field.

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