NewsMan – Certified Email Marketing ISO 27001

Do you need Certified Email Marketing ISO 27001? We can offer you. Here at NewsMan we take the management and security of information processes seriously.

For more confidence, we complied with international standards and we implemented the SMSI (Information Security Management System) according to the requirements ISO 27001: 2013 (current version of ISO 27001).

A SMSI is a systematic approach to managing sensitive information in order to keep it safe. This is done by applying a process of risk management to individuals, processes and IT systems.

ISO 27001 certification is the international standard globally recognized for managing information security risks.

With ISO 27001, NewsMan is a secure business partner, ensuring your information protection, confidentiality, integrity under the European GDPR and ISO 27001 standards.

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Newsman interface available now in French

French people can now send email campaigns via NewsMan service. We’re happy to let you know that the NewsMan email marketing interface is now available in French language.

NewsMan is one of the largest providers of email marketing, email automation and transactional mail services in Romania.

Newsman service is currently available in four languages: Romanian, English, French and Bulgarian.

 

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New newsletter templates for Easter

Are you planning to send an Easter newsletter to your clients or collaborators?
NewsMan comes to your aid and launches today 3 new newsletter templates with paschal theme.

Obviously, they all have responsive design and look good on all devices.

preview-nl3 preview-nl2-165x300preview-nl1

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Newsman features for GDPR compliance

We have good news for all our customers using NewsMan for their email marketing campaigns! Our email marketing platform offers GDPR compliant features :

Features already available in the platform:

  1. Enable high security mode (2-step authentication via SMS since 2016);
  2. Create subusers of the main account with different usage rights (feature available in the platform since 2011)
    1.  Admin (has same rights as main account user, except for the “My Account” section.);
    2. Editor + (can edit and send newsletters, and also import emails. Can not see / export subscribers);
    3. Editor (can edit and send newsletters. Cannot see / import / export subscribers);
    4. Read (can only see reports. Cannot see / import / export subscribers).

New features released on 31st of March 2018:

  1. Enable High Security mode through an authentication application code , such as Google Authenticator (Google Play, App Store ) or Authy (Google Play, App Store)

authentification code app

  • If High Security mode is not enabled, you can not view and download data from the Subscribers section. In addition, subscriber data can not be edited.
  • High Security mode can be enabled for both the main user and the sub-users of the NewsMan account. When creating a sub-user, you can set two-step authentication as the default method.

newsman subuser

1. Exclude profiling (the subscriber can be excluded from automated profiling processes (for example, segmentation by certain properties, such as location);

According to the GDPR, the subscriber may request the right of not to be profiled.

2. Data Download (allows you to export subscriber data when High Security mode is enabled, as described in # 1).

According to the GDPR, the subscriber has the right to have access to the data and can ask to see what data is there about him / her. As a result of the export, you will see any information related to the subscriber and his / her actions in the newsletter.

  1. Data download (it allows the export of subscriber data when the high security mode is active, as mentioned in point 1). As GDPR states, any subscriber has the right to access the information and he can ask to see it. After the export, it can be seen any data concerning him and his newsletter based actions.
  2. Data anonymization (allows anonymizing subscriber data).

According to the GDPR, the subscriber has the right to request the definitive deletion of his / her data.

Anonymisation action deletes all information of the subscriber. No information will be kept. Before you anonymize the respective email address, please also make sure to delete it from your database so that it is no longer imported by mistake. The anonymized subscriber will no longer receive emails and his / her email address will no longer be displayed in the list of subscribers.

The anonymization action is irreversible. Once running, the data can not be restored.

newsman gdpr features

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Key elements of the GDPR and its applicability in Email Marketing

GDPR Email Marketing NewsMan

GDPR Email Marketing NewsMan

On the 25th of May 2018 will come into force a new European regulatory act, called the “General Data Protection Regulation” (abbreviated GDPR). This is new EU regulation on the protection of personal data and is applicable to any entity that collects and processes personal data of EU residents.

GDPR supports the protection of individuals with regard to the processing of personal dataand their free movement between EU Member States, everything in a context of a high level of confidentiality and increased security. Personal data refers to any information that can be used alone or together with other data to identify an individual. According to the European Commission, an individual’s personal data refers to any information in his or her private, public or personal life (e.g.: photos, web posts, IP address, social media posts, bank details, medical information, etc.)

In the era of digitization, almost every company collects and processes customer data for the purpose of improving its services and optimizing its marketing campaigns. Therefore, as a provider of email marketing, NewsMan recommends you to align with the GDPR requirements to create a trustworthy climate for your customers and protect your business, thus avoiding unnecessary huge fines.

GDPR is not subject to statistics, studies or marketing research that are about  providing anonymous information, without any reference to the individual’s data and nothing that leads to his/her identification.

Giving explicit and comprehensible consent is one of the key elements of the GDPR. The only exception when lack of consent is accepted, is when the data processing is performed for an anti-fraud action.

NewsMan advises you to send newsletter to your customers effectively and increase their loyalty by taking advantage of the new EU regulation in order to strengthen the relationship with them by showing them they have control over:

  • newsletter subscription (giving specific and circumspect consent several times if different situations are required);
  • personal data they provide to you (the right to opt for the rectification or non-processing of the data and the right to be forgotten);
  • frequency of receiving the newsletter;
  • content type of newsletter (selecting preferred key topics);
  • option to renew the newsletter subscription’
  • option to unsubscribe to the newsletter

Another important aspect promoted by GDPR is the obligation to designate a Data Protection Officer for processing information that involves the monitoring of a large number of individuals or the processing of sensitive data.

Data operators are required to keep a log of incidents in which data safety and integrity could have been compromised. There are also some situations where they have an obligation to report incidents to authorities and consumers within 72 hours.

In principle, it is forbidden to process data that reveals genetic or biometric information or about health, sexual orientation, race or ethnicity, political opinion, religion, or philosophical beliefs. GDPR lists a number of exceptional cases where this is possible, with certain precautions to consider.

NewsMan recommends you to create your own internal policy for processing customers’ personal data that complies with the GDPR guidelines, and then inform them accordingly about these updates.

To find out more information about GDPR, please check:

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